Which of the Following Is Correct Regarding the Product Mix

question 275

Multiple Choice

Which of the following is correct regarding the product mix and product line concepts?

• A) A product line is broader than a product mix.
• B) The product mix refers to the group of products a company has available for sale.
• C) The product line concept applies to physical products, while the product mix concept applies only to services.
• D) A product line focuses on convenience goods, while a product mix focuses on shopping goods.
• E) A product line is almost always more expensive than a product mix.

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Definitions:

Grassroots Environmentalism

Beginning in the 1980s, the fourth stage of the environmental movement; distinguished by the diversity of its members and belief in citizen participation in environmental decision making.

Conservation Era

The earliest stage of the environmental movement, which focused on the preservation of “wilderness” areas.

Mainstream Environmentalism

Beginning in the 1970s, the third stage of the environmental movement; characterized by enhanced organization, improved promotional campaigns and political tactics, and an increased reliance on economic and scientific expertise.

Grassroots Environmentalism

An environmental movement that starts at the local level with individuals or small groups advocating for environmental protection and changes in environmental policy.