For Many Years, ServiceMaster Focused on Residential Customers, but Now

question 202

Multiple Choice

For many years, ServiceMaster focused on residential customers, but now it has added business and industry services. This is an example of

• A) product mortality.
• B) product positioning.
• C) multiple product lines.
• D) product differentiation.
• E) the product mix.

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Definitions:

Investment Securities

Financial instruments purchased with the aim of generating income or appreciating in value, such as stocks, bonds, and mutual funds.

Raise Capital

The process by which a company or organization obtains money for growing operations, typically through the issuance of stocks or bonds.

Investment Bankers

Professionals who work for financial institutions, facilitating mergers, acquisitions, and issuing of securities for corporations and governments.

Commercial Bankers

Professionals working in commercial banks that provide a variety of financial services including loans, deposits, and investment products to businesses and individuals.