What Is the Purpose of the Screening Stage of the Product

question 287

Multiple Choice

What is the purpose of the screening stage of the product development process?

• A) To identify potential production problems
• B) To identify the benefits which consumers want
• C) To actively seek out ideas for new products
• D) To eliminate all ideas that do not mesh with the firm's objectives, abilities, or expertise
• E) To compare costs and benefits of the proposed product

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