Hilltel Sells Mobile Phones and Other Handheld Devices

question 141

Multiple Choice

Hilltel sells mobile phones and other handheld devices. The company has decided to sell its products internationally and is considering using a standardized marketing approach wherever it sells its products. Hilltel's head of marketing thinks that a standardized marketing strategy will allow the company to portray a consistent global brand. Which of the following, if true about using a single marketing approach, would strengthen his case?

• A) The company would face more competition overseas than otherwise.
• B) The company's products would need to be of the most recent technology.
• C) The prices of the company's products will be the same everywhere in the world.
• D) An international marketing team would need to be hired to craft an appropriate strategy.
• E) The company's products could be standardized accordingly.

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Definitions:

Diving Board

A flexible board secured at one end and projecting over water, used for diving or jumping into a pool.

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A psychological phenomenon where the majority of group members privately reject a norm, but assume incorrectly that most others accept it, leading to a disconnect between beliefs and behaviors.

Diffusion of Responsibility

A socio-psychological phenomenon where individuals in a group are less likely to take action or feel a sense of responsibility in the presence of others.

Aggression

Any behavior intended to harm another person who is motivated to avoid the harm