ComicalYou Is a New Social Media Service in Which Participants

question 135

Multiple Choice

ComicalYou is a new social media service in which participants create avatars to represent themselves, describe their lives, and interact with one another. All the postings are graphical, presenting the messages in the form of comic panels and strips. The service's software easily converts ideas into whimsical images. The site's creators, Ginny and RJ, believe that ComicalYou will be especially appealing to young people because it is so effective in conveying emotional content with a lighthearted appeal. They, along with a team of six employees, have completed the software, tested it on two dozen of their closest friends, and are eager to open up their site to users. What steps in the development process should Ginny and RJ complete before they commercialize ComicalYou?

• A) Business analysis and test marketing
• B) Product ideas and screening
• C) Screening and prototype development
• D) Product ideas and prototype development
• E) Concept testing and prototype development

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Definitions:

Companionate Love

A form of love characterized by deep affection, friendship, and emotional intimacy, often found in long-term relationships.

Physically Unattractive

Physically unattractive refers to the subjective assessment of not meeting societal or personal standards of beauty or physical appeal.

Favorable Impression

The positive perception or judgment someone forms about another person or entity based on various factors or interactions.

Potential Employers

Organizations or individuals who might consider hiring someone based on their qualifications and experience.