Market Segmentation Is a Strategy for Analyzing Consumers, Not Products

question 19

True/False

Market segmentation is a strategy for analyzing consumers, not products.

Describe the multiple-hurdle model in employee selection and its utility.

Understand the purpose and components of human resource planning.

Identify and differentiate between the various strategies for managing labor shortages and surpluses.

Know the significance of recruitment policies, sources, and recruiter characteristics.

---

Definitions:

Waterfall

A steep descent of water within a stream, such as the place where it crosses a cliff or steep ledge.

Meander

A winding curve or bend in a river or road, formed as the watercourse erodes the landscape in lateral directions.

Aerial Photograph

A photograph taken from the air, such as a photograph taken by a camera mounted in an aircraft.

Braided Stream

A type of river characterized by a network of river channels separated by small, often temporary, islands called braid bars.