When Marketers Segment Markets Based on Demographics, They Are Doing

question 199

True/False

When marketers segment markets based on demographics, they are doing so on the basis of "quantitative" factors like age, education, family size, and income, but not on the basis of "qualitative" factors like nationality, race, and religion.

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Definitions:

Profitability

The ability of a company or product to generate income over cost, leading to profit.

Mixing Machines

Equipment used in manufacturing and baking industries to blend or mix ingredients into a homogeneous substance.

Variable Cost

Costs that vary directly with the level of production output, such as materials and labor, in contrast with fixed costs, which remain constant regardless of output.

Unit Product Costs

The total cost (including materials, labor, and overhead) to produce one unit of a product.