Examlex
Identify the five steps in the consumer buying process and explain what is involved in each step.
Limbic System
A complex system of nerves and networks in the brain, involving several areas near the edge of the cortex concerned with instinct and mood. It controls the basic emotions (fear, pleasure, anger) and drives (hunger, sex, dominance, care of offspring).
Emotional Brain
Refers to parts of the brain, such as the limbic system, that govern emotional responses.
Reticular Activating System
A network of neurons located in the brainstem that plays a crucial role in controlling arousal and consciousness.
Gateway To Memory
A metaphorical or literal reference to the neural mechanisms or processes that allow for the encoding, storage, and retrieval of memories.
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