Describe the Four Major Influences on Consumer Behaviour

question 10

Essay

Describe the four major influences on consumer behaviour.

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Definitions:

Crystallized Intelligence

Our accumulated knowledge and verbal skills; tends to increase with age.

Abstract Reasoning

The ability to analyze information, detect patterns and relationships, and solve problems on a complex, conceptual level.

Emotional Intelligence

The ability to recognize, understand, manage, and reason with emotions in oneself and others.

Crystallized Intelligence

The ability to use learned knowledge and experience effectively.