Martin Is the New Director of Marketing at Panther Shoes

question 39

Essay

Martin is the new director of marketing at Panther Shoes, a manufacturer of sports apparel. In Martin's first staff meeting, a heated discussion erupts over the need to develop new products. The product manager explains that they have had a loyal following of consumers and do not need to develop new products. Others disagree. How should Martin respond?

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Definitions:

Rat Pressing Bar

An experimental setup wherein rats are conditioned to press a bar to receive a reward, often used in studies of behavior and learning.

Dog Blinking

A reflex or voluntary action in dogs to protect their eyes from foreign bodies or express emotions, not a widely recognized behavioral study term.

Law of Effect

Law stating that if an action is followed by a pleasurable consequence, it will tend to be repeated, and if followed by an unpleasant consequence, it will tend not to be repeated.

Thorndike

An American psychologist who developed the law of effect and is known for his work in learning theory and educational psychology.