The Marketing Concept

question 67

Multiple Choice

The marketing concept

• A) focuses on building products that provide value to customers.
• B) excludes input from the human resources department.
• C) means building a competitive advantage through product differentiation.
• D) means that the whole firm is coordinated to achieve one goal: to serve customers at a profit.
• E) does not include the finance department.

Be familiar with Markowitz portfolio theory and the concept of optimal risky portfolio.

Calculate and interpret the expected rates of return and standard deviations for portfolios.

Understand the role of correlation and covariance in portfolio risk reduction and optimization.

Understand the concepts of monetary and non-monetary items within the context of foreign currency transactions.