When Toronto-Based Fairmont Resort Hotels Used Data Mining to Find

question 4

Multiple Choice

When Toronto-based Fairmont Resort Hotels used data mining to find out what kinds of vacations their customers preferred, and then placed ads where they were more likely to reach those customers, this was an example of

• A) consumer relationship management.
• B) product differentiation.
• C) data warehousing.
• D) aggregate marketing.
• E) industrial marketing.

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Definitions:

Unconditioned Stimulus

In classical conditioning, a stimulus that naturally triggers a response without the need for prior learning.

Phobia Learning

The process through which individuals acquire phobias, often involving the conditioning of fear responses to certain objects or situations.

Disulfiram

A medication primarily used to treat chronic alcoholism by producing an acute sensitivity to alcohol.

Alcoholism

A chronic disease characterized by uncontrolled drinking and a preoccupation with alcohol.