Which Term Is Used to Identify the Division of a Market

question 289

Multiple Choice

Which term is used to identify the division of a market into categories of customer types?

• A) Industrial marketing
• B) Marketing mix
• C) Customer marketing
• D) Market segmentation
• E) Market de-categorization

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Definitions:

Tolman's Theory

Edward C. Tolman's theory of cognitive behaviorism, suggesting that learning involves the acquisition of knowledge rather than just responses to stimuli, emphasizing cognitive maps and latent learning.

Incentive Motivation

Motivation driven by the desire to gain external rewards or avoid negative outcomes.

Principal to Principal

A relationship or interaction that occurs directly between the main parties involved, without intermediaries.

Agent to Agent

Communication or interaction between autonomous entities in a network, typically in the context of software or business negotiations.