The Best Way to Segment the Market for Umbrellas Is

question 170

Multiple Choice

The best way to segment the market for umbrellas is probably by

• A) geographic variables.
• B) behavioural segmentation.
• C) psychographic variables.
• D) geo-demographic variables.
• E) demographic variables.

---

Definitions:

Forecasting

The process of attempting to predict the future.

Human Judgment

The cognitive process of forming opinions or making decisions based on available information and personal beliefs.

Scenario Planning

A strategic planning method that organizations use to envision and prepare for various future conditions or events.

Short-Term

Pertaining to a limited time period, usually referring to immediate goals, plans, or investments.