Multicultural Marketing Is Part of Market Segmentation by

question 246

Multiple Choice

Multicultural marketing is part of market segmentation by

• A) psychographics.
• B) demographics.
• C) geography.
• D) product use.
• E) attitudes.

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Definitions:

Price/Pound

Price per pound is a unit of measurement for cost relative to weight, commonly used to express the cost of goods sold by weight.

Forecast

A prediction or estimate of future events, especially regarding weather or economic conditions.

Seasonal Additive Model

A time series forecasting technique that adds seasonal effects to predict future values.

Double Moving Average Model

A method used in time series analysis and forecasting that involves taking averages of averages to smooth data series and detect trends.