Primary Data Are

question 100

Multiple Choice

Primary data are

• A) data gathered for primary areas of the firm, like marketing and production.
• B) based on facts gathered from library research.
• C) based on data newly collected for a specific research purpose.
• D) any of the above, depending upon why the marketer is doing the research.
• E) gathered by consulting Statistics Canada publications.

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Definitions:

Research Hypotheses

Statements made by researchers that predict a relationship between two or more variables.

Statistical Hypothesis

An assumption or claim about the characteristics or parameters of a population, which can be tested using statistical methods.

Population Parameters

Numerical values that summarize data for an entire population, such as the mean or standard deviation.

Null Hypothesis

A hypothesis that assumes no significant difference or effect in a particular situation, serving as a default position until evidence suggests otherwise.