Which of the Following Is the Best Example of an Emotional

question 221

Multiple Choice

Which of the following is the best example of an emotional motive in consumer purchasing?

• A) A major shoe company purchases the latest designer styles in order to please customers.
• B) A leather shop provides goods to local handbag makers.
• C) A businesswoman buys a new suit for an important presentation.
• D) A housewife donates unworn dresses to a resale shop.
• E) A group of neighbourhood moms holds a free childcare seminar for new mothers.

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Definitions:

Group Development

The process through which a group progresses through stages of formation, conflict, norming, performing, and adjournment.

Cognitive Dissonance

The mental discomfort experienced by a person who holds contradictory beliefs, ideas, or values at the same time.

Group Synergy

The phenomenon in which the collective output, results, or performance of a group is greater than the sum of the individual efforts.

Tuckman's Theory

A model of group development that outlines stages of forming, storming, norming, performing, and adjourning.