As You Go to the Store to Write a Cheque

question 74

Multiple Choice

As you go to the store to write a cheque for the new professional suit you're going to buy, you consider what ties and shirts would go well with it. You are in the ________ stage of the consumer buying process.

• A) evaluation of alternatives
• B) purchase decision
• C) problem recognition
• D) post-purchase evaluation
• E) information seeking

---

Definitions:

Persian Gulf War

A conflict that took place in 1990-1991, triggered by Iraq's invasion of Kuwait, leading to a military intervention by a coalition led by the United States.

Autobiographical Memory

Memory for events and other information from one’s own life.

Bartlett

Refers to Frederic Bartlett, a British psychologist who made significant contributions to the study of memory and cognition, particularly regarding how people reconstruct past events and remember stories.