What Is the Purpose of the Screening Stage of the Product

question 287

Multiple Choice

What is the purpose of the screening stage of the product development process?

• A) To identify potential production problems
• B) To identify the benefits which consumers want
• C) To actively seek out ideas for new products
• D) To eliminate all ideas that do not mesh with the firm's objectives, abilities, or expertise
• E) To compare costs and benefits of the proposed product

---

Definitions:

Defective Widgets

Products, specifically widgets, that fail to meet the required quality or functional standards, potentially leading to legal liability for manufacturers or sellers.

Cover

In the context of contracts, the act of seeking a substitute fulfillment of a contract, for example, purchasing goods from a different supplier if the original supplier fails to perform.

UCC

The Uniform Commercial Code, a comprehensive set of laws governing commercial transactions in the United States, aimed at harmonizing the law of sales and other commercial transactions across state lines.

2-712

Pertains to the Uniform Commercial Code (UCC), specifically the section regarding "Cover" and the buyer's right to procure substitute goods.