It Takes ________ New Product Ideas to Generate Just 1

question 14

Multiple Choice

It takes ________ new product ideas to generate just 1 new product that reaches the market, and then only ________ out of 10 new products on the market succeeds.

• A) 100; 1
• B) 200; 3
• C) 50; 1
• D) 30; 4
• E) 20; 6

---

Definitions:

Anthony Giddens

A notable sociologist from Britain, recognized for his structuration theory and comprehensive perspective on contemporary societies.

Ulrich Beck

A German sociologist known for his work on the risk society, individualization, and reflexive modernization.

Zygmunt Bauman

A Polish sociologist known for his analyses of the links between modernity, globalization, and consumerism, as well as his concept of "liquid modernity".

Market Regulations

Rules established by a governing body to control the way markets operate, impacting how businesses function within them.