When Marketers Segment Markets Based on Demographics, They Are Doing

question 199

True/False

When marketers segment markets based on demographics, they are doing so on the basis of "quantitative" factors like age, education, family size, and income, but not on the basis of "qualitative" factors like nationality, race, and religion.

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Definitions:

Democratic Leadership

A leadership style where the leader makes decisions based on the input of each team member. It values collaboration and the free flow of ideas.

Concern For People

The degree of emphasis an organization or leader places on attending to the well-being and personal needs of their employees.

Supportive Toward

Having a tendency or inclination to provide assistance or encouragement to others.

Social Relations

Concerns the network of relationships and interactions among individuals and groups within a society, affecting social behavior and cultural norms.