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B2B markets account for more than twice the sales of the B2C market.
Stereotype Threat
is the risk of confirming negative stereotypes about an individual's racial, ethnic, gender, or cultural group which can hinder performance in a variety of settings.
Test Performance
The act or capability of performing on examinations, often assessed to measure knowledge, skills, or aptitude.
African Ancestry
Refers to individuals whose ancestors originated from the continent of Africa, often used in discussions of genetic heritage, culture, and history.
IQ Scores
Numerical measures of a person's intelligence level, often obtained through standardized tests.
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