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Discuss the Five Common Methods of Segmenting Consumer Markets

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Discuss the five common methods of segmenting consumer markets.


Definitions:

Emotional Response

A psychological reaction to a stimulus, resulting in feelings such as happiness, sadness, anger, or fear.

Schachter and Singer

Psychologists known for developing the two-factor theory of emotion, suggesting that human emotions consist of both physiological arousal and a cognitive label.

Physical Arousal

A physiological response of the body to a stimulus, resulting in increased physical activity and alertness, often associated with sexual or emotional stimuli.

Cognitive Interpretation

a mental process that involves understanding and assigning meaning to perceptions, sensations, and information.

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