Examlex
Discuss the five common methods of segmenting consumer markets.
Emotional Response
A psychological reaction to a stimulus, resulting in feelings such as happiness, sadness, anger, or fear.
Schachter and Singer
Psychologists known for developing the two-factor theory of emotion, suggesting that human emotions consist of both physiological arousal and a cognitive label.
Physical Arousal
A physiological response of the body to a stimulus, resulting in increased physical activity and alertness, often associated with sexual or emotional stimuli.
Cognitive Interpretation
a mental process that involves understanding and assigning meaning to perceptions, sensations, and information.
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