How Does an Understanding of Consumer Behaviour Help Marketing Managers

question 124

Essay

How does an understanding of consumer behaviour help marketing managers? Include the meaning of the major factors influencing consumer behaviour.

---

Definitions:

Exclusive Right to Sell Contract

An agreement between a property owner and a real estate broker giving the broker the sole authority to sell the property on the owner's behalf.

Commission

A fee or percentage of a sale paid to an agent or employee for facilitating or completing a transaction.

Real Estate Broker

A licensed professional who acts as an intermediary between sellers and buyers of real estate, facilitating transactions for a commission.

Listing Contract

A contractual agreement between a property owner and a real estate broker authorizing the broker to find a buyer or tenant.