Odd-Even Pricing Involves

question 270

Multiple Choice

Odd-even pricing involves

• A) setting a limited number of prices for certain categories of products.
• B) setting an initial high price to cover new product costs and generating a profit.
• C) taking advantage of the fact that consumers do not always respond rationally to stated prices.
• D) setting prices in uneven dollar amounts.
• E) setting an initial low price to establish a new product in the market.

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