Coupons, Point-Of-Purchase Displays, Free Samples, and Trade Shows Are Examples

question 127

Multiple Choice

Coupons, point-of-purchase displays, free samples, and trade shows are examples of

• A) advertising.
• B) sales promotions.
• C) publicity.
• D) personal selling.
• E) pricing.

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Definitions:

Consumer Goods

Goods produced for present consumption.

Capital Goods

Long-lasting tangible items that businesses use to produce goods or services, such as machinery, buildings, and equipment.

Technological Improvements

Enhancements or advancements in technology that increase productivity or efficiency in processes, products, or services.

Production Inefficiencies

Situations where resources are not used in the most productive way, leading to wastage and a lower output than potentially achievable.