The Most Negative Aspect of Publicity Is That

question 13

Multiple Choice

The most negative aspect of publicity is that

• A) it is expensive.
• B) it isn't believable to many people.
• C) it isn't that important.
• D) it is viewed as being biased.
• E) it isn't controllable by the company.

---

Definitions:

Estimated Expense

An anticipated or projected cost expected to be incurred in the future.

Sales Price

The selling price set for a service or product aimed at consumers.

Contingent Liabilities

Potential liabilities that may occur depending on the outcome of a future event or set of circumstances.

Damage Awards

Monetary compensation determined and ordered by a court for losses or injuries suffered as a result of unlawful actions or negligence by another party.