Publicity and Public Relations Are Important Tools in Making the Buyer

question 95

True/False

Publicity and public relations are important tools in making the buyer aware that the firm's product exists, especially when the buyer is in the information seeking stage of the buying process.

---

Definitions:

Olive Trees

Perennial plants known for their fruit and oil, significant in culinary, cosmetic, and health products, with cultural and economic importance in many regions.

Market Making

A financial service activity where a firm quotes both buy and sell prices for financial instruments, facilitating liquidity and trading activity in the market.

Transaction Costs

Expenses incurred when buying or selling goods or services, which may include fees, taxes, or other costs beyond the price of the product itself.

Wealth

The total value of all financial assets and tangible possessions owned by an individual or entity after deducting liabilities.