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What Is the Promotional Mix? What Are the Elements in the Promotional

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What is the promotional mix? What are the elements in the promotional mix?


Definitions:

Learning-by-Doing

The process through which skill and efficiency are improved over time as a result of practice and experience.

Economies of Scale

The cost advantage that arises with increased output of a product, where the average cost per unit decreases as the scale of production expands.

Technological Advance

Progress in technology that improves efficiency and productivity, often leading to economic growth.

Labor Productivity

A measurement of economic performance that shows the amount of goods and services produced per labor hour.

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