If the Cost of One Unit of Product Is $8

question 153

Multiple Choice

If the cost of one unit of product is $8 and the store sells the product for $15, what is the markup percentage?

• A) 46.7 percent
• B) 41.3 percent
• C) 150.3 percent
• D) 214.5 percent
• E) 66.3 percent

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Definitions:

Integrated Marketing Communications

A holistic approach to marketing communications that ensures all forms of communication and messages are carefully linked together.

AIDA Model

A marketing model that stands for Attention, Interest, Desire, and Action, outlining the steps toward successfully marketing and selling a product or service.

IMC Goal

The objective of Integrated Marketing Communications to ensure consistency of message and the complementary use of media, aiming to create a seamless and unified user experience across all marketing channels.

Media Rep

A professional who acts as an intermediary between media companies and businesses, helping to plan, buy, and sell advertising space or time.