What Are the Two Basic Tools Used in Price-Setting

question 38

Multiple Choice

What are the two basic tools used in price-setting?

• A) Profit maximization and market share
• B) Advertising and sales promotion
• C) Cost-oriented pricing and break-even analysis
• D) Cost-oriented pricing and profit maximization
• E) Cost-oriented pricing and market share

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Definitions:

Equity Method

The equity method is an accounting technique used to record investments in other companies, typically reflecting the owning company's fair share of the investee's net income.

Cash Dividends

Payments made by a corporation to its shareholders, usually as a distribution of profits.

Investment Account

An account held at a financial institution that is used to hold securities, cash, and other investments in the financial markets.

Significant Influence

The capacity of an investor to affect the financial or operating policies of an investee, typically through ownership of a significant but not majority share.