Julia, Owner of Julia's Craft Supply Store Would Like to Take

question 68

Multiple Choice

Julia, owner of Julia's Craft Supply Store would like to take advantage of the fact that customers are not completely rational when making buying decisions and may prefer prices that are not stated in even dollar amounts. Which pricing tactic is she interested in?

• A) Discounting
• B) Price skimming
• C) Psychological pricing
• D) Skewed pricing
• E) Price lining

---

Definitions:

Fixed Manufacturing Cost

Costs that do not change with the level of manufacturing activity, such as rent for a factory building or salaries of permanent staff.

Manufacturing Overhead

All indirect costs associated with the production process, like utilities and salaries for support staff.

Fixed Cost

A type of business expense that does not change with the level of production or sales, including costs like rent, salaries, and insurance premiums.

Variable Cost

Costs that fluctuate directly with changes in production or sales volume.