Which of the Following Is Correct with Regard to the Various

question 206

Multiple Choice

Which of the following is correct with regard to the various media?

• A) About twice as much is spent on advertising in magazines than is spent on newspapers.
• B) Newspapers generally allow advertisers to target their audiences well.
• C) Radio stations are generally not highly segmented into listening categories.
• D) Billboard messages are relatively expensive.
• E) People tend to use radio as "background" while they are doing other things.