An Intermediary Is

question 214

Multiple Choice

An intermediary is

• A) the combination of distribution channels by which a firm gets its products to end users.
• B) a business that sells products to other businesses for resale to final consumers.
• C) a business that sells products directly to consumers.
• D) an individual or firm that helps to distribute a product.
• E) a network of independent companies through which a product passes from producer to end user.

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Definitions:

Co-Op Advertising

An advertising partnership where costs and advertising space are shared between two parties, typically a manufacturer and a retailer.

Retail Advertising

The process of promoting and selling products directly to the end consumer through various media channels.

Management Information System

A system integrating software and hardware designed to provide managers with information to support strategic decision-making.

Customer Buying Patterns

The behaviors and trends displayed by consumers when making purchasing decisions, including factors like frequency, timing, and preferences.