The Ultimate Objective of Any Promotion Is to Sell More

question 227

True/False

The ultimate objective of any promotion is to sell more products.

Appreciate the multidimensional approach to analyzing personality.

Apply knowledge of personality theories to understand real-world behaviors and preferences.

Understand different personality types and their behaviors.

Identify how personality types relate to stress and illness.

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Definitions:

Negative Reinforcement

A reinforcement procedure in which a response is followed by the removal, delay, or decrease in intensity of an unpleasant stimulus; as a result, the response becomes stronger or more likely to occur.

Primary Reinforcer

A stimulus that is inherently reinforcing, typically satisfying a physiological need; an example is food.

Secondary Reinforcer

A stimulus that has acquired reinforcing properties through association with other reinforcers.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.