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What is the promotional mix? What are the elements in the promotional mix?
Lillian Gilbreth
An American psychologist and engineer known as the "mother of modern management," instrumental in developing industrial management techniques and the study of ergonomics.
Frederick Taylor
Known as the father of scientific management, he proposed that work processes could be optimized by breaking them down into smaller tasks and using scientific methods to determine the most efficient ways of performing them.
Labour Standards
Norms and criteria set to ensure fair working conditions, including wages, hours, and safety.
Labour Standards
Predetermined metrics or benchmarks that specify the time required for a worker to complete a specific task under normal working conditions.
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