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Athletes who train and participate in triathlons would be considered examples of
Vertical Contracts
Agreements between firms at different levels in the production process, for example, between a manufacturer and a retailer.
New Product
A good, service, or concept that is newly introduced to the market, offering innovation or improvement over existing options.
Vertical Integration
A business strategy where a company expands its operations into different stages of production within the same industry, often to increase control over the supply chain.
Upstream Price Discrimination
The practice of varying prices for goods or services at an earlier stage in the supply chain based on different buyers' willingness to pay.
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