Examlex
For sociologists, culture refers to refinement in the arts and great works of literature.
Promotion Mix Elements
Components of a marketing strategy including advertising, sales promotions, public relations, personal selling, and direct marketing.
Promotional Strategy
The plan devised to communicate the benefits of a product or service to the target market, utilizing tools like advertising, sales promotion, and public relations.
Revenue Per Ad Dollar
A performance metric that is calculated by comparing total revenue to the amount of money spent on advertising.
Reminder Advertising
Reminder Advertising is a marketing strategy aimed at reminding consumers about a product or service's existence rather than introducing new features or explicitly promoting purchases.
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