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A Marketing Company Goes to Social Networking Sites to Find

question 95

Multiple Choice

A marketing company goes to social networking sites to find people who may like a certain product. They then try to link online data to people's screen names and email addresses and then send these people targeted advertising. This process is which form of advertising?


Definitions:

Incremental Revenue

Additional income generated from a new action or decision, beyond what would have been achieved without it.

Depreciation

The process of allocating the cost of a tangible asset over its useful life, reflecting wear and tear or obsolescence.

Real-options Analysis

A financial modeling technique for valuing flexibility and decision-making in investment under uncertainty.

Incremental Analysis

The examination of the additional costs and benefits of certain decisions, focusing on the changes that would occur from choosing one alternative over another.

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