How Does Personal Communication Differ from Mass Media Messages

question 88

Multiple Choice

How does personal communication differ from mass media messages?

• A) Mass media messages are intended for a large and anonymous audience.
• B) Mass media messages are always scripted, whereas personal communication is not.
• C) Personal communication is intended for a large and anonymous audience.
• D) Personal communication is for entertainment; mass media messages are for news.

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Definitions:

Reflexivity

A concept in sociology and anthropology that involves the critical analysis of how one's own identity, values, or perspective influences research outcomes or interactions within a society.

Modernity

Refers to the social conditions and cultural norms that emerged in Europe from about the 17th century onwards, characterized by the growth of democracy, capitalism, secularization, and rationalization.

Advantages

Benefits or favorable aspects that give an individual or group an edge over others.

Power Sources

Identifies the origins or bases from which power is derived, which can include economic, social, or political forces.