A Media Corporation Wants to Return to More Traditional Media

question 57

Multiple Choice

A media corporation wants to return to more traditional media forms in order to stand out from its competitors. Which of the following would be a step it should take?

• A) Increase the proportion of user-generated content.
• B) Eliminate the use of user-generated content.
• C) Blur the distinctions between producers and audience.
• D) Encourage the "many-to-many" model of interaction.

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Definitions:

P2P

Short for peer-to-peer, a decentralized communications model in which each party has the same capabilities and either party can initiate a communication session.

Service Companies

Businesses that provide intangible products, such as expertise, experience, and activities, to consumers or other businesses in exchange for payment.

Venmo

A mobile payment service that allows users to transfer money to one another, typically using a mobile phone app.

PayPal

An online payment platform that enables users to make financial transactions and payments over the internet easily and securely.