The Diffusion of American Brands, Values and Attitudes Around the World

question 3

Multiple Choice

The diffusion of American brands, values and attitudes around the world is:

• A) glocalization.
• B) popular culture.
• C) Americanization.
• D) reverse hierarchal diffusion.
• E) commodification.

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Definitions:

Subsidiary Ledger

A detailed ledger containing all account details and transactions for individual component accounts that roll up into a general ledger summary account.

Special Journals

Accounting books designed for recording specific types of transactions in a detailed and efficient manner.

Purchases Journal

A special journal that records all purchases of merchandise on account.

Merchandise

Goods purchased for resale to customers in the ordinary course of a business's operations.