The Diffusion of American Brands, Values and Attitudes Around the World

question 3

Multiple Choice

The diffusion of American brands, values and attitudes around the world is:

• A) glocalization.
• B) popular culture.
• C) Americanization.
• D) reverse hierarchal diffusion.
• E) commodification.

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Definitions:

Service-Quality Dimension

Key aspects or criteria used to evaluate the quality of service provided, including tangibles, reliability, responsiveness, assurance, and empathy.

Professionalism

The conduct, behavior, and attitude expected of an individual in a work or business environment.

Quality

The degree to which a set of inherent characteristics fulfills requirements or expectations.

Philip Crosby

An influential figure in the quality management field known for his work on improving organizational quality.