As a Campaign Manager, How Would You View the Use

question 98

Multiple Choice

As a campaign manager, how would you view the use of attack ads?

• A) Attack ads are very hard to counter, and there is no down side to using them, so full steam ahead.
• B) Even though they are widely criticized, they are often effective and increase voter interest, so you would probably consider airing at least one.
• C) It is always best to take the moral high ground, so you should never indulge in negative advertising.
• D) Attack ads have been proven never to work, so you won't be wasting your money on them.
• E) You would save the attack ads for markets where you are already confident of getting votes.

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Definitions:

Central Route

A method of persuasion that involves deeply processing the content of the message, considering its logic and arguments.

Persuasion

The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, reasoning, or appeal.

Foot-In-The-Door Technique

A persuasive strategy where agreeing to a small initial request increases the likelihood of compliance with a larger request later.

Elementary School

An educational institution for young children that provides the first years of compulsory education.