As a Campaign Manager, How Would You View the Use

question 98

Multiple Choice

As a campaign manager, how would you view the use of attack ads?

• A) Attack ads are very hard to counter, and there is no down side to using them, so full steam ahead.
• B) Even though they are widely criticized, they are often effective and increase voter interest, so you would probably consider airing at least one.
• C) It is always best to take the moral high ground, so you should never indulge in negative advertising.
• D) Attack ads have been proven never to work, so you won't be wasting your money on them.
• E) You would save the attack ads for markets where you are already confident of getting votes.

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Definitions:

Approaches

Various methods or strategies employed in addressing problems, conducting research, or implementing plans.

Assimilation

The process by which individuals or groups of differing ethnic heritage are absorbed and incorporated into the dominant culture of a society.

United States

A federal republic consisting of 50 states, a federal district, five major self-governing territories, and various possessions, primarily located in North America.

Stratification

The arrangement or classification of something into different groups, levels, or layers, often used to describe societal layers based on wealth, power, or social status.