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Many states currently use the white primary as a form of affirmative action for electoral politics.
List of Values (LOV) Scale
A survey tool used to identify personal values driving consumer behavior and decision-making.
Consumer Segments
Distinct groups of people within broader markets, divided based on similar needs, desires, and consumer behaviors.
Enculturated
The process by which individuals learn and acquire the characteristics, norms, values, and behaviors of their culture through socialization.
Acculturated
The process in which an individual or group adopts the cultural traits or social patterns of another group.
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