How Do We Know How Many Poor People There Are

question 12

Essay

How do we know how many poor people there are in the United States? What are some criticisms of the poverty line? Why is it important to know how many poor people there are in the United States?

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Definitions:

Routine Problem Solving

A decision-making approach used for frequently encountered, low-involvement purchase decisions, involving minimal effort and consideration.

Consumer Touchpoints

A marketer’s product, service, or brand points of contact with a consumer from start to finish in the purchase decision process.

Purchase Decision Process

The stages consumers go through before, during, and after making a purchase, including recognition of needs, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.

Consumer Purchase Decision Process

The sequence of steps consumers go through, from recognizing a need or want to the post-purchase evaluation.