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The first step in writing a program is to
Target Markets
Specific groups of potential customers that a business aims to reach with its products, services, and marketing efforts.
Marketing Actions
Initiatives or strategies implemented by a company to promote its products or services, aiming to achieve specific marketing objectives and enhance market presence.
Customer Needs
Refers to the wants or desires that consumers have which are central to their purchasing decisions.
Marketing Program
A comprehensive plan that combines all of the marketing strategies, tactics, activities, and materials to promote a product or service.
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