Reliability and Validity Are Actually Both Aspects of a Broader

question 30

Multiple Choice

Reliability and validity are actually both aspects of a broader concept called ________.

• A) factorial invariance
• B) psychometric integrity
• C) measurement equivalence
• D) generalizability

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Definitions:

Trade Sales Promotion

Marketing activities and incentives aimed at intermediaries such as wholesalers and retailers to encourage the stocking and promotion of a company’s products.

Retailers

Businesses that sell goods or services to consumers for personal or household use, acting as a final link between producers and consumers.

Allowance

A fixed amount of money given regularly, typically to a child by their parents, for personal spending or to cover specific personal expenses.

Public Relations Campaign

A strategic communication process that builds mutually beneficial relationships between organizations and their publics.