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There is a tendency to equate a situationist perspective with a more optimistic view of the world.
Problem-solution
rephrased: An approach that involves identifying a specific issue and subsequently proposing one or more solutions to address that issue, widely used in sales, engineering, and policy-making.
Problem-solution
A method of structuring communication where a problem is identified and then resolved, commonly used in sales and marketing.
Proposal
A detailed plan or suggestion, often a document put forward for consideration to initiate a project or sale.
Buyer's Needs
The requirements, desires, or expectations that consumers have when looking for a product or service.
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